Blog
Operator-level writing on rental management.
We publish what we’d want to read if we were running the shop. Industry posts, pricing playbooks, operations field-notes, and the occasional product story.
Operations
FeaturedApril 12, 2026·7 min read
How to push utilization past 70% without burning out staff
Three operational levers that move the utilization curve without making your team work harder.
GoGo Team
Operations
PricingIndustryProductPricingOperations
The hidden economics of damage deposits
How operators leave 4-12% of their gross on the table by managing deposits manually.
GoGo Team
6 min read · Apr 5
Switching from Booqable in a weekend (and what surprised us)
A field guide for operators planning a migration. What works, what doesn’t, what to do first.
GoGo Team
9 min read · Mar 28
The portal-changed-everything conversation we’re tired of having
Why ‘just give them a portal’ is the most underrated competitive moat in rental software.
GoGo Team
5 min read · Mar 21
Rate-plan compositions that print money (and the ones that don’t)
Five proven pricing patterns from operators across boats, powersports, RVs, and equipment.
GoGo Team
8 min read · Mar 14
Why every rental shop with $500k+ revenue should pipe to a warehouse
And how to do it without hiring a data team.
GoGo Team
6 min read · Mar 7