Operator metrics, not vanity
Eight report tabs: revenue, utilization, customers, operations, location comparison, equipment ROI, a fleet heatmap and late returns.
Insights & Reporting
Revenue, utilization and customers, in one place.
Revenue, fleet utilization, repeat rate, churn and equipment ROI, filtered by date range and location. Managers download the summary tables as CSV for a spreadsheet or your own warehouse.
Insights & Reporting at a glance
CSV exports
Download CSV files for a spreadsheet or your own warehouse. QuickBooks, Xero, Snowflake and BigQuery connections are not available.
Forecasting
Demand forecasting is not available today.
Capabilities
What it does today, and what it does not.
Fleet utilization
By item, category and location, with idle days, turnover, a day-of-week view and a seasonal index comparing this period with the average.
ADR + RevPAR
Not available
Neither is a named metric. Reports show average booking value, average daily revenue and revenue per item.
Repeat + referral rate
Partly available
Repeat rate, churn, lifetime value and repeat versus new customers, plus bookings by source. Cohorts by channel, item type or promo and a referral rate are not available.
Deposit float
Not available
There is no float report. Each booking shows its own deposit hold, and the revenue report breaks payments down by method.
Maintenance ROI
Partly available
Equipment ROI compares each item’s purchase price and book value with the revenue it earned. Hours of use are not tracked.
Custom dashboards
Not available
Reports are fixed views you filter by date range and location.
How we compare
How the tools compare.
We respect every product on this list, and most of them taught us what to build. Here is what each one offers, and where GoGo Engine is still behind.
| Capability | GoGo Engine | Booqable | EZRentOut | Quipli | Spreadsheets |
|---|---|---|---|---|---|
| Inventory across multiple locations | Yes | Paid add-on | Multi-Store | Yes | No |
| Customer portal | Yes | Customer accounts | Yes | Yes | No |
| Deposit hold + release on return | Yes | Yes | Up to 7 days | Held for the full rental | No |
| Public REST API + signed webhooks | Yes | API in beta; v4 signed | API; webhooks not listed | Not confirmed | No |
| Seasonal pricing rules | Yes | Yes | Yes | Not confirmed | No |
| Accounting sync (QuickBooks, Xero) | Not available | Xero | Yes | QuickBooks Online | No |
| Built-in customer SMS + email | Yes | Email; SMS via Zapier | Email alerts | Yes | No |
Checked against each vendor’s own website and documentation in October 2026. A feature we could not find there says “Not confirmed”. See methodology →
Keep exploring
Pairs well with.
Questions
The things people ask first.
There is no self-serve import today. Locations, items, rates and rules are set up in the dashboard, with templates and duplicates to speed it up.
On top of your flat monthly subscription, we collect a small platform fee on the booking GMV that flows through GoGo Engine. 1.5% on Operator, 1.0% on Studio, 0.5% on Fleet, negotiated on Enterprise. There are no per-booking fees, no Stripe markups, and we never touch the released portion of damage deposits. As you grow into a higher tier, the platform fee rate drops. We’re aligned with your scale.
Because we believe in skin in the game. A flat-only model means we get paid the same whether you do $10k or $10M in bookings, which doesn’t reward us for making your business grow. The platform fee aligns our work with your outcomes. If your bookings go up, ours do too. If they don’t, we’re motivated to fix that.
They may. Booking pages, the customer portal and emails carry your business name. Emails are sent from GoGo Engine’s sending address, and booking pages show a small “Powered by GoGo Engine” line. Widgets can hide that badge.
The hold is released when your team checks the unit back in clean. If there’s damage, staff photograph it and add the charge in the return wizard, and you capture only that amount from the hold. The customer is sent a notice with the amount and the reason, and if they have no email on file or it fails to send, the return screen tells your team so they can tell the customer themselves. You don’t pay Stripe fees on the released portion.
Payments run on Stripe, and email and SMS go out through Resend and Twilio. QuickBooks, Slack, Mailchimp and other integrations are not available. The public REST API and signed webhooks can feed your own tools; API keys are not self-serve today.
Connections to the app use HTTPS, and row-level security in the database limits each signed-in user to their own business’s data. Data lives in a managed Postgres database on Supabase. The security page has the details.
There is no app to install and no offline mode. GoGo Engine runs in the browser: booking pages and the customer portal fit a phone screen, and staff can photograph a return with the phone’s camera in the return wizard.
Live chat with humans on every plan, with escalation to a named CSM on Enterprise. We answer fast because we are a small team and operators ourselves. We know what waiting on a vendor feels like.