Pricing

Aligned pricing for serious operators.

A flat monthly subscription, plus a small platform fee on the bookings actually processed. No per-booking fees. No deposit markup. Migration on every plan, including Operator. As you scale, the fee drops. We’re aligned with your growth.

Operator

For solo operators outgrowing spreadsheets.

$249/ month

billed annually · save 17%

Platform fee1.5%

of booking GMV processed through GoGo Engine

1 location · up to 25 active units

Drop-in booking widget
Branded customer portal
Stripe payments + auto-release deposits
Email + SMS automation
Live chat support
Migration from your old tool, on us

Start free

14-day free trial · no credit card

For multi-location operators with a team.

$599/ month

billed annually · save 14%

Platform fee1.0%

of booking GMV · drops as your volume grows

Up to 5 locations · 200 active units · unlimited staff

Everything in Operator
Public REST API + webhooks
Pricing Rules Engine
Quotes, memberships, waitlist, loyalty
QuickBooks + Xero sync
Priority support

Start free

14-day free trial · no credit card

Fleet

For brands and high-volume operators.

$1499/ month

billed annually · save 17%

Platform fee0.5%

of booking GMV · the lowest published rate

Up to 500 active units · unlimited locations · multi-brand

Everything in Studio
Multi-brand support
Custom domain per brand
Channel marketplace (Outdoorsy, GetMyBoat, RVshare)
Demand forecasting
Priority support + dedicated onboarding

Start free

14-day free trial · no credit card

Enterprise

For franchise groups, dealerships, and custom needs.

Custom

Pricing matches your scale

Platform feeNegotiated

Volume discounts, custom platform fee, custom terms

Unlimited everything · custom contracts

Everything in Fleet
SSO + audit log + SCIM
Customer-managed encryption keys
Dedicated environment available
Named Customer Success Manager
Priority response SLA
Custom contract terms (DPA, MSA, security review)

Talk to sales

The platform fee is a small percentage of bookings actually processed through GoGo Engine. We don’t charge per-booking fees, we don’t mark up Stripe, and we don’t take a cut of damage deposits. Educational, non-profit, and seasonal pricing available. Talk to us.

The handshake

If we can’t reconcile your books to the cent in 14 days, we’ll keep migrating until we do. Or refund your annual plan.

Annual plans include a 30-day money-back window beyond that. We’re an operator-owned company. We’ll never trap you in our software.

See migration playbook

Compare what you’re actually paying for

What it costs to not use us.

Most operators we talk to are stitching together four tools, hiring an admin, or burning weekends in spreadsheets. Here’s the math.

Hire a part-time admin

$2,400/ mo

20 hrs/week × $30/hr

Sick days
Mistakes
Doesn’t scale
No software

4 separate tools

$525/ mo

Booking + Stripe + sheets + accounting

Reconciling four bills
No deposits flow
No portal
Integration tax

Tour-platform + booking fee

$0/ mo

But 6% of every booking, forever

6%+ per-booking fee
Dated UX
No customer portal
Vendor takes the cut

GoGo Engine Studio

$599/ mo

Annual + 1% platform fee that drops with scale

Replaces all of the above
Built and run by an actual operator
Migration included on every plan

Compare plans, side by side

Every line item, in the open.

Feature	Operator	Studio	Fleet	Enterprise
Pricing terms
Platform fee (% of booking GMV)	1.5%	1.0%	0.5%	Negotiated
Per-booking fees	Never	Never	Never	Never
Deposit markup	Never	Never	Never	Never
Free trial	14 days	14 days	14 days	Custom POC
Booking & customers
Drop-in booking widget
Branded customer portal
Reviews, waitlist, quotes
Memberships
Channel marketplace listings
Operations
Real-time fleet calendar
Check-in / Check-out flows
Maintenance scheduling
Pick lists & manifests
Staff scheduling
Revenue
Stripe payments + deposit auth
Auto-release on clean return
Itemized damage capture
Pricing rules engine	Basic	Advanced	Advanced	Advanced
Multi-deposit policies
Multi-currency
Scale
Active units included	25	200	500	Unlimited
Locations	1	5	Unlimited	Unlimited
Staff seats	2	Unlimited	Unlimited	Unlimited
Brands / sub-tenants			Multi	Unlimited
Custom domain per brand
Power
Public REST API
Webhooks (HMAC signed)
Demand forecasting
QuickBooks / Xero deep sync
Warehouse export (BigQuery, Snowflake)
Audit log + SIEM export
SSO + SCIM
Customer-managed encryption keys
Support
Live chat
Migration assistance
Priority response
Named CSM
Production support	Standard	Standard	Priority	Priority + named CSM

Add-ons

Pay for the extras you actually use.

Additional active units

$3/ unit / month

Beyond plan included

Additional locations

$99/ location / month

Beyond plan included

Channel marketplace listing

$199/ channel / month

Included on Fleet+

Premium SMS pool (US)

$0.012/ SMS

Carrier passthrough

Premium support upgrade

$799/ month

1-hour response, weekends

On-site implementation

From $7,500/ engagement

We come to you

ROI calculator

What would the engine return?

Adjust the sliders to match your business. The model is intentionally conservative, most operators see higher returns in practice.

Active units40 units

Average daily rate$220

Operating season180 days

Current utilization52%

Hours saved per week8 hrs

Avg wage / hour$28

Damage incidents / yr18

Avg damage cost$220

Currently recovered45%

Questions

The things people ask first.

Most operators are fully migrated in 3–7 days. Our team imports your bookings, units, customers, and deposit policies, runs a dry-run reconciliation against last month, and handles the cutover on a quiet hour. If we can’t reconcile to the cent, we keep working until we can.

On top of your flat monthly subscription, we collect a small platform fee on the booking GMV that flows through GoGo Engine. 1.5% on Operator, 1.0% on Studio, 0.5% on Fleet, negotiated on Enterprise. There are no per-booking fees, no Stripe markups, and we never touch the released portion of damage deposits. As you grow into a higher tier, the platform fee rate drops. We’re aligned with your scale.

Because we believe in skin in the game. A flat-only model means we get paid the same whether you do $10k or $10M in bookings, which doesn’t reward us for making your business grow. The platform fee aligns our work with your outcomes. If your bookings go up, ours do too. If they don’t, we’re motivated to fix that.

No. The booking widget runs on your domain, the portal runs on your domain, the receipts and confirmation emails ship from your address. The only place GoGo Engine appears is in the back office, where your team logs in.

The hold authorization is released automatically as soon as the unit is checked back in clean. If there’s damage, your team itemizes the cost, the customer e-signs, and we capture only that amount. You don’t pay Stripe fees on the released portion.

Yes, natively to Stripe, QuickBooks, Resend, Twilio, Slack, and Mailchimp. Beyond that, the public REST API and webhook firehose let you connect to anything: data warehouse, marketing automation, channel listings, internal dashboards.

Data is encrypted at rest with AES-256 and in transit with TLS 1.3. Each tenant is logically isolated with row-level JWT policies. Backups are encrypted and georedundant. We’re Type 2 SOC 2 in progress and will share controls under NDA on request.

The back-office is a fully responsive PWA that installs to your phone’s home screen and works offline for dock walks and remote check-ins. Customer-facing booking and the portal are mobile-first by default.

Live chat with humans on every plan, with escalation to a named CSM on Enterprise. We answer fast because we are a small team and operators ourselves. We know what waiting on a vendor feels like.