Skip to content
Equipment & Tool

Repeat B2B customers, billing accounts, and the long tail.

Construction tools, party rentals, AV gear, event equipment. Built for repeat business: accounts, invoices, sub-rentals, and the kits that go out together.

Scenarios

The work your team is already doing, modeled out of the box.

SCENARIO 01

Construction tool rental

Daily / weekly / monthly rates, account billing, sub-rentals from partner suppliers when you don’t have the unit.

SCENARIO 02

Party + tent rental

Multi-piece kits with delivery, setup, breakdown, and pickup. All scheduled on the same calendar as the units.

SCENARIO 03

AV + event production gear

Long-form rental contracts with riders, packout sheets, and crew assignments.

SCENARIO 04

Construction + GC accounts

Net-30 billing, project-coded invoices, signed POs, and a portal each customer can self-serve.

Built for equipment & tool

Features other rental software won’t build for you.

Account billing
Net-30, net-60 customers with project codes, POs, and consolidated monthly invoices.
Sub-rental sourcing
When you don’t have the unit, source from a partner supplier inline; the customer never knows the difference.
Kits and packouts
Bundle tools, AV, or event gear as sellable kits. Track every piece.
Delivery + crew
Schedule delivery and pickup as separate calendar events; assign crews; notify the customer.
Damage waiver
Optional damage waiver as a line item, with auto-claims for covered incidents.
QuickBooks deep sync
Items, customers, invoices, payments, and credits. Bidirectional with QuickBooks.
How we compare

Why operators are switching in a weekend.

We respect every product on this list, most of them taught us what to build. Here’s where we’ve gone further.

CapabilityGoGo EngineBooqableEZRentOutQuipliSpreadsheets
Real-time multi-location inventory Yes Yes Yes Partial No
White-label customer portal under your domain Yes Partial No Partial No
Automated deposit auth + release on return Yes No Partial No No
Public REST API + webhook firehose Yes Partial Yes No No
Programmatic pricing rules (seasonal, day, hour) Yes Partial Partial No No
QuickBooks + Sheets export, push to warehouse Yes Partial Yes No No
Built-in SMS + email + dunning Yes Partial Partial Partial No
Channel marketplace ready Yes No No No No
Edge-cached & built for high-throughput weekends Yes No No No No
Tenant-isolated data, JWT-scoped policies Yes Partial Partial Partial No
Migration assistance + free import Yes No Partial Partial No

Comparison reflects publicly listed features as of May 2026. We update this table monthly. See methodology →

Other categories

Run a different kind of fleet?

Questions

The things people ask first.

Most operators are fully migrated in 3–7 days. Our team imports your bookings, units, customers, and deposit policies, runs a dry-run reconciliation against last month, and handles the cutover on a quiet hour. If we can’t reconcile to the cent, we keep working until we can.
On top of your flat monthly subscription, we collect a small platform fee on the booking GMV that flows through GoGo Engine. 1.5% on Operator, 1.0% on Studio, 0.5% on Fleet, negotiated on Enterprise. There are no per-booking fees, no Stripe markups, and we never touch the released portion of damage deposits. As you grow into a higher tier, the platform fee rate drops. We’re aligned with your scale.
Because we believe in skin in the game. A flat-only model means we get paid the same whether you do $10k or $10M in bookings, which doesn’t reward us for making your business grow. The platform fee aligns our work with your outcomes. If your bookings go up, ours do too. If they don’t, we’re motivated to fix that.
No. The booking widget runs on your domain, the portal runs on your domain, the receipts and confirmation emails ship from your address. The only place GoGo Engine appears is in the back office, where your team logs in.
The hold authorization is released automatically as soon as the unit is checked back in clean. If there’s damage, your team itemizes the cost, the customer e-signs, and we capture only that amount. You don’t pay Stripe fees on the released portion.
Yes, natively to Stripe, QuickBooks, Resend, Twilio, Slack, and Mailchimp. Beyond that, the public REST API and webhook firehose let you connect to anything: data warehouse, marketing automation, channel listings, internal dashboards.
Data is encrypted at rest with AES-256 and in transit with TLS 1.3. Each tenant is logically isolated with row-level JWT policies. Backups are encrypted and georedundant. We’re Type 2 SOC 2 in progress and will share controls under NDA on request.
The back-office is a fully responsive PWA that installs to your phone’s home screen and works offline for dock walks and remote check-ins. Customer-facing booking and the portal are mobile-first by default.
Live chat with humans on every plan, with escalation to a named CSM on Enterprise. We answer fast because we are a small team and operators ourselves. We know what waiting on a vendor feels like.